Do you think the internet allows for a better sense of your public (because of social networks, discussion forums, etc.?) or do the few hours of flickering online attention following publication not c

I’m always surprised by people coming to me to comment this or that piece I might have written – so to that extent, yes. Do these kinds of feedback constitute an active, engaged audience? I’m not sure, but I’m not sure it is any lesser, qualitatively, than readers flicking through a coffee table art magazine, stopping here and there for a piece they might be interested in.

Does publishing online change your approach to any of the following: length of piece, breadth of research, images you include, references to online sources?

The length of the piece really depends on the outlet. Online publishing often comes with an accelerated publishing schedule. Everything has become more compressed, a site has to change a lot to be seen as active, which creates an insatiable demand for content. This leads logically (and very unfortunately) to smaller research and editing time. The importance of things like images and headlines, i.e. the whole “package” around the piece itself, is exacerbated since these are often what will trigger the click.