Absolutely. But first, I’d like to make a note about print vs. online articles. Even if a print article won’t appear online on the source’s website, I know that a piece in print is considered more valuable and will circulate in some way electronically eventually. Galleries often upload pieces on their sites, and sometimes artists will, too. (Interestingly, I almost never include PDFs or links of the pieces I’ve written exclusively for online sources on my website.)
As much as possible, I still try to follow the guidelines of print journalism, especially for reviews. That means, first and foremost, that I try to do descriptive justice to the exhibition. I don’t make assumptions about the level of knowledge readers have about other artists, unless it’s a broad topic (Abstract Expressionism) or canonized artist. Occasionally I’ll rattle off peer names, but I do so understanding that it’s okay if someone doesn’t bother to look them up later.
I still have my doubts about how web criticism will be historicized for future generations, so I take print super seriously, even if it’s not a very prestigious source. I try to keep in mind the question, What if a future scholar ends up using this piece as a primary source?